Juwi MacMillan Medical Marketing

Juwi MacMillan Medical Marketing is our specialist unit for scientifically oriented marketing. Our team has both the marketing know-how and the expertise to understand in depth the science of the product.

If our task is the launch of a new product, we work hand in hand with our unit Brandvision, which develops the brand strategy and determines the general direction of the concept. Medical Marketing takes the helm in the development and realization of the appropriate measures – from scientific brochures for experts to internet patient portals.

Using these methods, Medical Marketing supports your sales force not only with useful tools and the know-how to ensure success with doctors but also provides ideas and concepts, like v-details or virtual pharmaceutical consultants, which significantly ease the burden of your sales representatives.