Juwi MacMillan Group launches innovative refresher course concept for Lilly Deutschland
11. March 2006 – With the symposium „Take Control - Peaks & Valleys™“, beginning today in Frankfurt, the Juwi MacMillan Group began a multistage sequence of events, with which Lilly Deutschland is setting new standards of diabetology.
In addition to the symposium, Peaks & Valleys™ comprises 24 regional discussions and a multitude of local events in which participants learn of the latest developments at first hand. The academic and scientific realization and coordination of Peaks & Valleys™ was carried out by the Healthcare Marketing specialists within the Juwi MacMillan Group.
The latest research results on diabetology will be introduced at the two-day event, attended by an international audience. With these measures, the various information requirements of diabetologists in clinics and practices, GPs and staff are covered. As Peaks & Valleys is also CME-certified, doctors can also gather refresher course points.
The subsequent series of discussions are interactive refresher courses, within which diabetologists can discuss the practical application of the latest scientific progress. The 24 events, spread throughout Germany, are also targeted at diabetes advisors and assistants.
Peaks & Valleys™ is supported by a scientific advisory council consisting of seven practicing diabetologists.
The report of the symposia will be published in an Autumn 2006 special edition of the Deutschen Medizinischen Wochenschrift (DMW).
About Juwi MacMillan
The Juwi MacMillan Group was founded eleven years ago by Peter Jungblut-Wischmann and Gawain MacMillan. In addition to the leading international pharmaceutical concerns, other customers of the 100-strong agency, situated in Walsrode, Hanover and Hamburg, are hospitals, providers of innovative health services and medical product makers.
Crossmedia Healthcare Communications: “Such communications are not our target, but our ongoing reality”. By logically partnering and combining our Brandvision, Medical Marketing, Communication Technologies, Medical Education & Online Services plus PR/Redaction (Public Direct), the Juwi MacMillan group offers a comprehensive palette of specialized services and tailored solutions relevant to every aspect of healthcare marketing, from the development of marketing campaigns, through the design and publication of customer magazines, customer representatives’ material, websites, the management of further education events to the development of innovative e-learning-tools.
