The specialized pharmaceutical and healthcare-marketing agency, the Juwi MacMillan Group, has re-launched the worldwide internet presence of Serono. The Juwi MacMillan redesigned webpage for www.serono.com is now the template for all of the national websites of Serono, the third largest international biotechnology company.
After a successful competitive bid, Serono awarded the task of redesigning its webpage and programming of the HTML prototype to the Juwi MacMillan Group, the specialist pharmaceutical marketing and healthcare-marketing agency. Apart from the redesign of the layout, the navigation structure and the web page construction will be optimized. In addition, other Serono websites will be integrated and will provide new interactive service features.
The Walsrode Juwi MacMillan Group has for several years been successful as the internet and advertising agency for Serono Germany. The agency manages the marketing websites of Serono Germany (reproductive medicine, dermatology and neurology) and generates advertising materials and advertisements.
Serono has its headquarters in Geneva, is represented in 44 countries and distributes its products in more than 90 countries.