4. March 2006 –The European Congress of Radiology (ECR) starting today in Vienna is also the launching date for the pan-European introduction of Schering’s innovative contrast material, Vasovist®.
Entrusted with the development of the pan-European Launching Campaign as with the design of Schering’s stand at the fair, with 14000 visitors the most important European expert congress, was the Juwi MacMillan Group from Walsrode in Lower Saxony. The two-year product launch will introduce a new generation of magnetic resonance contrast material, a breakthrough in the field of blood vessel interpretation.
Schering’s stand is dominated by their new bloodpool-agent Vasovist®, with which arterial and venal blood vessels in the stomach or in the extremities can be better depicted and examined for longer periods than with the usual contrast material. With a new molecular combination, Vasovist® avoids the First-Pass-Effect.
Contributing to the Juwi MacMillan designed stand were Key Visuals for two products and the unit diagnostics. In addition to the expo stand, free hand-outs and general literature, Juwi MacMillan also developed the computer game „Vasovist® Shuttle.“
”A pan-European product launch is a particular challenge and so we are delighted that we were able to convince Schering of our expertise in pharma marketing and in cross-media applications: Our experts have designed a normative Brand Design Manual for the global communication of the brand Vasovist® “, said Juwi MacMillan managing director Peter Jungblut-Wischmann.
About Juwi MacMillan
The Juwi MacMillan Group was founded eleven years ago by Peter Jungblut-Wischmann and Gawain MacMillan. In addition to the leading international pharmaceutical concerns, other customers of the 100-strong agency, situated in Walsrode, Hanover and Hamburg, are hospitals, providers of innovative health services and medical product makers.
Crossmedia Healthcare Communications: “Such communications are not our target, but our ongoing reality”. By logically partnering and combining our Brandvision, Medical Marketing, Communication Technologies, Medical Education & Online Services plus PR/Redaction (Public Direct), the Juwi MacMillan group offers a comprehensive palette of specialized services and tailored solutions relevant to every aspect of healthcare marketing, from the development of marketing campaigns, through the design and publication of customer magazines, customer representatives’ material, websites, the management of further education events to the development of innovative e-learning-tools.
