Public Direct – Agency for Public Relations and Direct to Patient

The greater the cost pressure, the more decisive is the patient’s roll in the marketing mix of the pharmaceutical industry.

Patients have to be enlisted, not only as responsible participants in matters of their own health, but as ambassadors of an industry dedicated to the healing of illness. Public Direct will assist you, on the often slippery ice of patient and image communication, to map the best approach. Whether your appeal is to doctors, patients or the general public, we’ll find exactly the right tone.

Besides classic Public Relations – off- and online – we offer a comprehensive service to providers in the health and wellness markets. From our team you can expect professionalism, from superbly organised press conferences to „pitches“ carefully tailored to appeal to your target group.

Central to our Direct-to-Patient-Solutions are the tools and services with which our clients can improve the customer loyalty of patients, amongst which are patient-websites, customer publications and brochures with helpful everyday tips for dealing with illness.

Public Direct assumes responsibility for all of the requisite steps, from development of the concept, through editorial oversight - scientific themes are knowledgably refined and simplified to make them transparent to laypersons - to graphic design and publication.

If you want not only to reach your customers but to enlist them on your behalf, Public Direct will get the job done!